A decade ago, Jaya Devi started her journey as an entrepreneur with a very clear mission. To build a business that can support the crafts of India and empower under-privileged women, while promoting a sustainable lifestyle.
Her prime focus was on the slowly disappearing arts of Kalamkari and Batik. Arts which demand time, patience and precision. The pen Kalamkari at Jullaaha is primarily of the Kalahasti school and is done by hand using traditional techniques, while the Batik work is done in-house with all-natural dyes, that are 100% AZO free.
Today, under the Jullaaha brand, Jaya Devi provides an opportunity for artisans to find a market for their work and through this effort creates a steady stream of income for them. She also supports the training and employment of impoverished, local women and helps raise their families from dire poverty.
TRADITION FOR TODAY'S MODERN WOMAN. INSPIRATION FOR TOMORROW.
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