The Representative List of the Cultural Heritage of Humanity is an archive of myriad and unique cultural traditions from different parts of the world.
Many of these traditions are ancient (many centuries or even millennia old) and have been passed on from generation to generation, at times only verbally. These traditions hold hidden secrets to the evolution of mankind and the many races it comprises.
Quite a few of the older cultural practices are fragile and are slowly but surely disappearing in a world that is shrinking and where the different races are losing their individual cultural identities.
According to the UNESCO "...intangible cultural heritage is an important factor in maintaining cultural diversity in the face of growing globalization. An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life."
"The importance of intangible cultural heritage is not the cultural manifestation itself but rather the wealth of knowledge and skills that is transmitted through it from one generation to the next. The social and economic value of this transmission of knowledge is relevant for minority groups and for mainstream social groups within a State, and is as important for developing States as for developed ones."
The UNESCO has defined Intangible Cultural Heritage as:
India's latest addition to the list is the famous and ages-old practice of the Kumbh Mela.
"Kumbh Mela, The Festival of the Sacred Pitcher, is a peaceful congregation of pilgrims during which participants bathe or take a dip in a sacred river. The congregation includes ascetics, saints, sadhus, aspirants-kalpavasis and visitors."
"The tradition plays a central spiritual role in the country, encapsulating a diverse range of cultural customs. Knowledge and skills relating to Kumbh Mela are mainly imparted through the teacher-student relationship, but transmission and safeguarding are also ensured through oral traditions and religious and historical texts"
For more information on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity visit their website.
Such initiatives are close to our hearts, at Jullaaha, and we will definitely share more on this particular one in the future.
Featured Image Credit: https://petapixel.com/2014/12/13/maha-kumbh-mela-largest-peaceful-gathering-history-world/
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We can’t all become technical experts in every art and craft that we admire and hope to acquire a piece off. So, what do we do?
Through her varied and personal experience with Indian handcrafted textiles, over a decade, Jaya Devi Cholayil, offers you these simple distinguishing factors. A deep knowledge of the artistic techniques and textile crafting processes lies behind the quick litmus tests that she shares here.
As a newlywed, almost 30 years ago, Jaya was introduced to the world of Ayurveda and the Cholayil culture of combining natural, ethically sourced ingredients to create products that started lifestyle trends.
Given her love for art and her compassion for the less fortunate, Jaya Devi decided to take this heritage one step further and thus was born Jullaaha. A brand that is loved and respected as much for its all-natural personal care products and authentic, Indian, handcrafted textiles as it is for its work in bettering the lives of the down-trodden.
Block printing, as we know it today, is thought to have originated in China; though this art form has probably been practiced for close to 2,000 years.
After Vasco Da Gama discovered the shipping route to India in 1498, most of the world came to know of the beautiful textiles of India and this gave a boost to all related industries including that of the traditional block print.
TRADITION FOR TODAY'S MODERN WOMAN. INSPIRATION FOR TOMORROW.
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