Kumbh Mela - Article from Jullaaha Journal - UNESCO List - www.jullaaha.com

The Intangible Cultural Heritage of Humanity

by Niranjani (ANSR Partners)

The Representative List of the Cultural Heritage of Humanity is an archive of myriad and unique cultural traditions from different parts of the world.

Many of these traditions are ancient (many centuries or even millennia old) and have been passed on from generation to generation, at times only verbally. These traditions hold hidden secrets to the evolution of mankind and the many races it comprises.

Quite a few of the older cultural practices are fragile and are slowly but surely disappearing in a world that is shrinking and where the different races are losing their individual cultural identities. 

According to the UNESCO "...intangible cultural heritage is an important factor in maintaining cultural diversity in the face of growing globalization. An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life."

"The importance of intangible cultural heritage is not the cultural manifestation itself but rather the wealth of knowledge and skills that is transmitted through it from one generation to the next. The social and economic value of this transmission of knowledge is relevant for minority groups and for mainstream social groups within a State, and is as important for developing States as for developed ones."

The UNESCO has defined Intangible Cultural Heritage as:

  • Traditional, contemporary and living at the same time
  • Inclusive
  • Representative
  • Community-based

India's latest addition to the list is the famous and ages-old practice of the Kumbh Mela. 

"Kumbh Mela, The Festival of the Sacred Pitcher, is a peaceful congregation of pilgrims during which participants bathe or take a dip in a sacred river. The congregation includes ascetics, saints, sadhus, aspirants-kalpavasis and visitors."

"The tradition plays a central spiritual role in the country, encapsulating a diverse range of cultural customs. Knowledge and skills relating to Kumbh Mela are mainly imparted through the teacher-student relationship, but transmission and safeguarding are also ensured through oral traditions and religious and historical texts"

For more information on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity visit their website

Such initiatives are close to our hearts, at Jullaaha, and we will definitely share more on this particular one in the future.

Featured Image Credit: https://petapixel.com/2014/12/13/maha-kumbh-mela-largest-peaceful-gathering-history-world/

    Niranjani (ANSR Partners)
    Niranjani (ANSR Partners)


    ANSR Partners is a strategic business consultancy that helps top management create and implement winning strategies. ANSR works hand-in-hand with the promoters to create unique solutions and implement them effectively. ANSR's solutions combine on-the-ground-adaptations, technology solutions, digital transformation and customer engagement strategies.

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