Jaya Devi Cholayil, Founder and CEO of Jullaaha, speaks of her journey as a businesswoman on receiving the International Women of the Year Award from Dr. APJ Abdul Kalam Institute of Business Management & Skill Development and Birla Institute of Technology.
Jaya emphasises the importance of social entrepreneurship and how she always ensures that all businesses under her umbrella are socially responsible.
Jaya also shares on her mission to empower and uplift the less privileged and how she builds on this everyday.
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We can’t all become technical experts in every art and craft that we admire and hope to acquire a piece off. So, what do we do?
Through her varied and personal experience with Indian handcrafted textiles, over a decade, Jaya Devi Cholayil, offers you these simple distinguishing factors. A deep knowledge of the artistic techniques and textile crafting processes lies behind the quick litmus tests that she shares here.
As a newlywed, almost 30 years ago, Jaya was introduced to the world of Ayurveda and the Cholayil culture of combining natural, ethically sourced ingredients to create products that started lifestyle trends.
Given her love for art and her compassion for the less fortunate, Jaya Devi decided to take this heritage one step further and thus was born Jullaaha. A brand that is loved and respected as much for its all-natural personal care products and authentic, Indian, handcrafted textiles as it is for its work in bettering the lives of the down-trodden.
Block printing, as we know it today, is thought to have originated in China; though this art form has probably been practiced for close to 2,000 years.
After Vasco Da Gama discovered the shipping route to India in 1498, most of the world came to know of the beautiful textiles of India and this gave a boost to all related industries including that of the traditional block print.
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