Jaya Devi Cholayil, Founder and CEO of Jullaaha, speaks of her journey as a businesswoman on receiving the International Women of the Year Award from Dr. APJ Abdul Kalam Institute of Business Management & Skill Development and Birla Institute of Technology.
Jaya emphasises the importance of social entrepreneurship and how she always ensures that all businesses under her umbrella are socially responsible.
Jaya also shares on her mission to empower and uplift the less privileged and how she builds on this everyday.
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“Wisdom is as enduring as the dyes of India.”
– St. Jerome 4th century AD
As part of our efforts to preserve and promote the traditional textile arts and crafts of India - such as Kalamkari, Batik, Ajrak, Indigo Painting and Block Painting, among others - we thought it important to share why it’s worth the time and effort to use textiles created with natural dyes.
The true history of Zardozi is lost in the sands of time. Some claim that this form of embellishment has been practised by Indian artisans since the time of the Rig Veda, while others insist that the art form entered India along with the invaders from the north. While both arguments have their share of supporting evidence, one point that all historians agree on is that Akbar the Great was a true patron of this form of embroidery.
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